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Fireworks burst upwards into a blue dusky sky above a stage that reads "BMW FESTIVAL. THE NEXT 100 YEARS." and a large crowd.Fireworks burst upwards into a blue dusky sky above a stage that reads "BMW FESTIVAL. THE NEXT 100 YEARS." and a large crowd.

BMW - 100 Years

The Next 100 Years celebrated the centennial of the renowned vehicle manufacturer, BMW. In collaboration with zerotwonine and BMW, Battle Royal Studios transformed the Munich Olympia Stadium into a time machine, taking an audience of over 35,000 on an inspired journey through BMW’s founding years, to the present, and beyond.
Concept
Set Design
Motion Mapping
Costume Design
Show Design
Motion Design
A sea of people seated in an olympic stadium watch a light show.A sea of people seated in an olympic stadium watch a light show.

Celebrating a century

A sensational stage production came into existence after a year of preparation. Over 35,000 spectators joined an entertaining journey through time from BMW's founding years, to the present, and beyond.




A singer performs on stage with a wall of LEDs behind her.A singer performs on stage with a wall of LEDs behind her.
A dancer is suspended by a cable and has a large piece of fabric coming down triangularly from their waist. On the fabric "WEST, OST" and the Brandenburger Gate is projected.A dancer is suspended by a cable and has a large piece of fabric coming down triangularly from their waist. On the fabric "WEST, OST" and the Brandenburger Gate is projected.

Together with BMW, Battle Royal Studios created a first-class event program for their 100th anniversary, lead by host Thomas Gottschalk. The unique brand event included an international line-up such as the Munich Philharmonic Orchestra, Red Bull Flying Bach, Rock’n’Roll-icon Peter Kraus and concerts by Simply Red, Lena and Sunrise Avenue.

Samu Haber and Niila joined forces to perform a special anniversary hit for BMW titled ‘A Hundred Years’ for an emotional finale comprised of laser, pyrotechnics, and a glimpse into the future.

A fleet of BMWs and a crowd behind them. Fireworks burst into the sky and a large stage has a sign that says "BMW FESTIVAL. THE NEXT 100 YEARS." on it.A fleet of BMWs and a crowd behind them. Fireworks burst into the sky and a large stage has a sign that says "BMW FESTIVAL. THE NEXT 100 YEARS." on it.
A musician plays guitar and sings on stage with LEDs and a drummer behind him.A musician plays guitar and sings on stage with LEDs and a drummer behind him.
Orchestral rehearsal at night in a large arena.Orchestral rehearsal at night in a large arena.

The Festival Night was directed by Brendan Shelper with an ensemble of 30+ professional dancers, spectacular performances, legendary BMW-vehicles choreographed on a 50m wide stage, and bound by emotional highlights such as the 1972 Olympic Torch being driven into the arena just as it had been 40 years before.

We are proud to have been part of this extraordinary birthday party and wish BMW all the best for the next 100 years.

A large crowd stands and watches a musician on stage. Above the stage is "BMW FESTIVAL. THE NEXT 100 YEARS."A large crowd stands and watches a musician on stage. Above the stage is "BMW FESTIVAL. THE NEXT 100 YEARS."
A sea of people seated in an olympic arena.A sea of people seated in an olympic arena.
A large arena with a sea of green seats. There are BMWs in the middle of the arena.A large arena with a sea of green seats. There are BMWs in the middle of the arena.
Technical rehearsal at night in a large arena.Technical rehearsal at night in a large arena.
Performers stand equally distanced from each other under bright sunlight in a large arena.Performers stand equally distanced from each other under bright sunlight in a large arena.

Credits

Client

BMW, Zerotwonine


Concept, Creative Direction & Production – Battle Royal Studios

Lucy-P – Video Design

Pacific Entertainment Media GmbH – Artist Booking

Denis We – Choreography

Ini Hanfmann – Assistant Choreographer

Images by Paul Gärtner

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Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany

With representation in
London • Dubai • Riyadh • Sydney

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