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Transforming corporate celebrations with sensory immersion in Switzerland
An Immersive layout for guests
To honour the exceptional history of the brand’s product, guests embarked on a journey through time. With a stunning curved LED screen showcasing the brand's evolution, attendees were guided through multiple themed zones that highlighted key milestones and innovations.
Guests leaned on personalised QR codes that gave them access and navigation throughout the night. Interactive elements, such as
Not just another keynote
Elevating product demos to unprecedented heights, BRS crafted extensive presentation materials to showcase new products and services. Senior management teams from approximately 30 international markets had the chance to fully immersive themselves in the new offerings to better understand their potential impact for consumers in their regions.
Electrifying live performances
Live performances, featuring a steel drum ensemble and Berlin DJ duo Alyssa and Gia, kept the atmosphere lively for guests, setting the tone for a night of celebration.
Sensory components as the backbone of the event
Throughout the day, guests participated in breakout sessions that offered hands-on activities and deep dives into vital company topics. Sensory-rich activities like molecular mixology, interactive installations and rotational speed discovery sessions kept guests’ hands and brains constantly moving.
Immersive culinary Experiences
The night was topped with exceptional
This immersive corporate experience in Switzerland not only celebrated our client's product anniversary but also set a new benchmark for corporate events. With engaging performances, multi-sensory activations, and seamless integration of digital tools, it was truly an event to remember.
By transforming a routine corporate celebration into a landmark event, we demonstrated that the future of corporate gatherings lies in immersive, multi-sensory experiences that resonate on a deeper, more personal level. This celebration was an unforgettable journey that will be remembered for years to come promoting employee advocacy.
From multi-sensory experiences to
Credits
Brendan Shelper, Executive Creative Director
Andy Machals, Creative Producer
Moritz Borchardt, Senior Event Director
Jon Buckels, Creative Director
Janina Schaffrath, Project Manager
Marielle Jaquier, Project Manager
Ky Lloyd, Production Manager
Julia Siemienowicz, Project Coordinator/Assistant
Sebastian Maier-Hallard, Event Caller (Workshop)
Anna Engelkamp, Production Manager / Stage Manager Workshop
Stefan Spendier, Creative Media Producer
Aris Chatziantoniou, Mixologist
Florian Bücking, Stage Manager Party
Marcus Zumbansen, Photographer
Alessia Avallone, Project Coordinator
Emily Landers, Creative Producer
Kaya Keppner, Project Assistant
Michael Koch, Technical Director
Michael Masberg, Associate Creative Director
Ana Klopcic, Production Manager (Furniture)
Konstanze Agatz-Kröger, Event Caller (Party/Awards)
Duncan McDade, Senior Motion Designer
Shan Blume, Art Director
TD Guest, Client Liaison
Markus Buck, Light Designer/Operator
Tobias Heydthausen, Light Designer/Operator
Artur Kechter, VJ
Phillipp Hohmann, Architect
Tim Fabian, Videographer
Deimos Virgilito, Sound Designer
Morten Fossøy, Motion Designer
Jacqueline Katzer, Photographer
Jeff Jimenez, Videographer
Denis Popov, Project Lead
Sergey Kozirev, Content Coordinator
Karina Frolova, Project Lead
Anna Puzyreva, Account Manager
Anastasiia Efimova, Account Manager
Vasilii Derzhavin, Stage Manager
Dmitry Frolov, Content Manager
Michael Antukov, Stage Director
Andrey Klemenkov, Location Manager
Julia Svezhintseva, Project Lead
Benjamin Preuß, PL
Christin Finder, Monteur
Alexander Franke, TL
Alexander Schulz, Technician
Felix von Dohlen, Monteur
Damian Pahl, Monteur
Oliver Mühlbach, Technician
Mathias Kasubek, Technician
Nick Grübel, Monteur
Alexander Hanke, Team Leader
Mario Hövelmann, Monteur
Aleksejs Suhacevs, Monteur
Matthias Bruntsch, Technician
Sigmael Melde, Monteur
David Glathar, Monteur
Doreen Thomsch, Monteur
Anja Hildegast, Monteur
Georgius Draka, Monteur
Norman Born, Technician
Norbert Krüger, Monteur
Cornelia Brune, Monteur
Marco Hemm, Monteur
Battle Royal GmbH
Glogauer Strasse 17
10999 Berlin
Germany
With representation in
London • Dubai • Riyadh • Sydney